Mustaaaaaaaaard
Role
Concept, Art Direction
Client
10 Summers, BMG
With
Year
2024
Faith of a Mustard Seed is the fourth studio album from multi–Grammy Award-winning producer Mustard.
We concepted and executed the rollout while “Not Like Us” was dominating the culture. We transformed his socials, made 3 music videos, and turned the Hollywood Palladium into a roller skating rink. This one was big. I was honored to be a part of it.
"Parking Lot" - 9m views
"Pray For Me" - 1.3m views
"Ghetto" - 5.6m views
Manager: Meko Yohannes
EP: Teresa Simpson
Photography: Kanya Iwana
Add. Photography: Brandon Xay
Add. Graphics & Motion: Alan Xu
Web Des: Vlada Biondic
Web Dev: Ilja Van Eck
"Parking Lot" Dir. by Jeremi Durand
"Pray For Me" Dir. by Justice Silvera
"Ghetto" Dir. by Justice Silvera