Faith of a Mustard Seed · Album Campaign

This campaign was built to match the scale of Mustard’s moment. We launched three music videos, pressed a collector’s two-disc vinyl, commissioned a mural, reimagined his socials, and staged a roller-skating takeover of the Hollywood Palladium. At the same time, “Not Like Us” was everywhere, making the rollout a cultural event.

Parking Lot ft. Travis Scott — 9M views
Pray For Me — 1.3M views
Ghetto ft. Young Thug — 5.6M views