Faith of a Mustard Seed · Album Campaign

The campaign was built to match the scale of Mustard’s moment as "Not Like Us," was dominating the culture.

We started with a new logo and identity system, made three music videos, pressed a collector’s two-disc vinyl, commissioned a mural, reimagined his socials, and turned the Hollywood Palladium into a roller-skating rink for the album release party.

Parking Lot ft. Travis Scott — 9M views
Pray For Me — 1.3M views
Ghetto ft. Young Thug — 5.6M views