Body copy.
Don’t get cute with it.
No one is going to appreciate your avant-garde, ultra-decorative, cute, fun, or edgy font when they're squinting to read the fine print.
They're not going to marvel at your creativity when they're too busy trying to decipher the difference between an 'a' and an 'o'. They're going to be frustrated, and that's a quick ticket to losing engagement.
You’re an artist. I get it.
But I'm here to tell you, no one really cares.
When it comes to your body copy.. you need to chill.
Body copy isn't the place for you to wild out. This is where you gotta really reign it in. “Basic B,” is the way to be. It's the workhorse of your design. It's pulling double, triple, quadruple duty, delivering the message, the info, the nitty-gritty details. Here's the deal: it's gotta be clear.
It's gotta be legible. It's gotta be a typeface that your reader can read REALLY FUCKIN EASILY.
In short, save your wild innovations for the header. For the logo. For the graphics. When it comes to body copy, don't get cute.
Stick to the classics, the legible, the tried-and-true. Because at the end of the day, if your audience can't read your message, then what's the point?
Remember, the body copy is the backbone of your design.
Treat it with respect. Don't get cute, get smart.
Keep it clear, keep it legible, keep it clean.
Now, go forth and don’t fuck it up ;)
